TrueBioactives™

SupplySide Global · Las Vegas · October 2026

For ingredient suppliers

Get MOA characterized.Get an edge. Get found.

Mechanism of action evidence for your ingredient, in eight weeks.

MOA Mechanism of action

How we do it See SSG pricing Contact us

SSG 2026 promotion · valid until November 16, 2026

From the team behind two NASA-funded biology missions to the International Space Station.

The problem

Your CoA says what it is. Not what it does.

Two suppliers, the same ingredient.Silent · 0:40 · loops

Swipe to compare →

Comparison	Without MOA characterization	With MOA characterization
What your paperwork proves	Identity and purity. Every competitor’s CoA proves the same.	Identity and purity, plus what your ingredient does in a living organism.
How buyers compare you	Price per kilo.	Mechanism evidence first, then price.
“Is it safe?”	Contaminant limits on your CoA.	Acute toxicity at a human-relevant dose (ToxRadar™).*
“What does it do?”	Published studies on the botanical, which any competitor can cite too.	The pathways your ingredient activates or suppresses, mapped to human orthologues.
Your sales story	The category’s usual benefit (“an antioxidant”).	Your ingredient’s own mechanism, sometimes one nobody expected.
Claim language for brands	None. Brands write their own and carry the risk.	Mechanistic claim signals with the regulatory qualifier, ready for brands to work from.
How brands find you	Trade shows, distributors, cold outreach.	Brands searching TrueBioactives™ by mechanism.

* ToxRadar™ results are invertebrate toxicity data and do not substitute for a mammalian safety package.

What MOA characterization has found

Three ingredients that work differently than they’re sold.

Each of these turned out to act through a different route than the one it is known for. Knowing the real mechanism is the edge a buyer can’t get from a price list.

Green tea extract

Usually sold onAntioxidant activity

Mechanistic claim signalEngages gut protein-digestion and bile acid metabolism pathways.

Gut health

Postbiotic

Usually assumedActs on gut tissue directly

Mechanistic claim signalSupports muscle health pathways through the gut–muscle axis.

Gut healthMuscle health

Lion’s mane extract

Usually known forNeuronal pathways

Mechanistic claim signalEngages longevity pathways in addition to neuronal signaling pathways.

Cognitive healthHealthy aging

Findings from TrueBioactives™ MOA characterizations, shown without supplier names. Preclinical pathway evidence (C. elegans, BioSēq™); not statements of clinical efficacy.

What you get

Six levels of evidence from one 10-gram sample.

Your ingredient is dosed into living C. elegans, the whole organism rather than isolated cells. ToxRadar™ reads acute toxicity at a human-relevant dose. BioSēq™ reads every gene that changes and maps each pathway to its human counterpart.

L1Free

Identity

CoA or label review.

L2ToxRadar™

Acute toxicity assessment

Acute toxicity at a human-relevant dose. Does not substitute for a mammalian safety package.

L3BioSēq™

Bioactivity

Level of bioactivity assessed using gene expression data.

L4BioSēq™

Pathways

Activated or suppressed, mapped to human orthologues.

L5BioSēq™

Benefit signals

Pathway combinations interpreted into benefit themes.

L6BioSēq™

Mechanistic claims

Claim signals with the mandatory regulatory qualifier.

Gut healthMuscle healthMetabolic healthStress resilienceCognitive healthHealthy aging

How it works

From sample to brand-ready evidence.

Step 1

Free

Open a TrueBioactives™ account and upload your CoAs.

Step 2

10 g

Send 10 grams of each ingredient.

Step 3

8 weeks

View your MOA characterization on TrueBioactives™, L1 through L6.

Step 4

You decide

Choose what brands see. Nothing is published until you release it.

SSG 2026 promotion · valid until November 16, 2026

Start with one ingredient, or your whole portfolio.

Opening an account and uploading CoAs is free. Each tested ingredient receives the full six-level MOA characterization, from identity and ToxRadar™ safety through mechanistic claims.

Swipe to see all plans →

What’s included	TrueBioactives™ accountStart hereFree	Single1 ingredient$5,000$5,000 per ingredient	Three-pack3 ingredients$12,000$4,000 per ingredientSave $3,000	Five-pack5 ingredients$18,000$3,600 per ingredientSave $7,000
Your account
Account activation	✓	✓	✓	✓
CoA uploadsUnlimited, for every ingredient you supply	✓	✓	✓	✓
L1IdentityCoA or label review	✓	✓	✓	✓
MOA characterization, per tested ingredient *
L2Acute toxicity assessmentToxRadar™ acute toxicity at a human-relevant dose. Does not substitute for a mammalian safety package.	—	✓	✓	✓
L3BioactivityLevel of bioactivity assessed using gene expression data	—	✓	✓	✓
L4PathwaysPathways with direction, mapped to human orthologues	—	✓	✓	✓
L5Benefit signalsPathway combinations interpreted into benefit themes	—	✓	✓	✓
L6Mechanistic claimsClaim signals in mechanism language, carrying the mandatory regulatory qualifier	—	✓	✓	✓
Ingredients MOA characterized	—	1	3	5

* The eight-week timeline starts once we receive your ingredient samples, 10 grams per ingredient, and your payment.

Evidence Studio™

One year of access to your ingredients’ evidence on TrueBioactives™.

SSG offer$2,500

$1,500

per year

Safety and mechanism of action data for each MOA-characterized ingredient
Access your data anytime, anywhere
Interactive visuals of your ingredient’s MOA characterization
A brand-ready view of your ingredient that you green-light for brands to see
Results you can explore by pathway, benefit theme and batch
Downloadable reports and publication-resolution figures to share internally and externally

If the yearly fee is not paid: access to Evidence Studio™ and your reports ends 90 days after your MOA characterization data is delivered, and the high-level MOA characterization of your ingredients is no longer visible to brands. Reports can be downloaded during the 90 days and are yours to keep.